Well, XBOX 360 is using SATA for its dvd-rom drive, it will be the norm soon but just that not every user has a mobo that supports SATA yet, it might be feasible to release such ODDs in a few years' time when the market penetration is greater or they could do with an ODD that supports both IDE and SATA first. Honestly, if you're using Cooler Master's rounded IDE cables, it's not a huge difference compared to SATA actually. Just my 2 cents.