Hmm, perhaps below is my small opinion.
On the masterplan, it looks The Ivoris have the upper hand compare to the Brighton, where the Ivoris was located to the exact commcerialized areas, all precincts within EM, neighbourhood of SEH2 and the accessibility of the new LEKAS interchange.
However, I feel both have their own reasons to take a look on.
The Ivoris, looks a grab on before where there are no such pricing of a commercial shop for below 2mil launched in 2014 or even early 2015s. The definition of potential is there due to surrounding suburbs and expectation of the housing area were all min RM 600k onwards, scale to RM 1.2mil averagely of Tenders, before the upcoming potential of current commercial plots next to itself.
The potential is there, but yet to mature and most purchasers would assume and ponders it could be estimated a wait of 5 years from now for potential capital hike and a projected 10 years could be handsome or lucrative payoff where on going projects are tentatively to be matured after 5 years of completion ( Gentlebre, Cradleton, Merrydale, Tenderfields shall be 8 years completed upon 2024 projection )
The Brighton, the 2 rows of the shops with a target segment of low to medium term with panic button "exit", is targetting the future of Gentlebre ( slower pace, due to self built bungalows ), higher end Noblegate ( expected could be semi-ds, or else, mil dollar cluster or superlink / parkhomes ) and mixed it with the crowds of Simfoni, Karisma and Harmoni, thus this cluster would have more occupancies / crowds within 5 years from now and let's taken into consideration that, the folks / crowds from the maturing on Jalan Semenyih / Jalan Kesuma are easily accessible to the Velveton or the area of The Brighton.
IMO, The Ivoris is tend to be greater and outer profit or potential with the longer period to hold, but The Brighton holds the current potential of the mass marketness compare to The Ivoris and falls under the segment of medium term btw 5- 10 years. I expected The Ivoris would be clear cut if the SilverSquare would be successful upon 10 years project and surely, lower entry price compare to Brighton.
If the Brighton purchasers are the quality of The Ivoris holding power, there would be no fire sale and my quick ponder would be are they selectively to choose their tenants or just simply rent out to cover monthly interest? Eloese, if these buyers able to pull on the mass market business, The Brighton would be a success ahead of Ivoris before 2020.
Fantastic analysis Chris. I am impressed. I was about to discard Brighton from my investment list. In fact Ivoris on the surface looks cheaper starting from RM1.4mil but it's main road facing units were priced at RM1.68 mil, so it is quite the same. Don't know the layout plan of Brighton. Maybe more superior. I will pursue this opportunity more closely. I suspect yield may be low, in the region of 3-4% even after 5 yrs. What do u think?