I'm helping my wife to run an e-commerce platform. Compared to the traditional brick-and-mortar retail shop where potential customers can physically check the sale item, online marketplace relies heavily on the posted photos to do the talking.

We would like to have all our products to be displayed on white background. We also plan to shoot video for product reviews. Due to our business model, both of us think that we need to slowly rebuild our AV equipment (yeah, I sort of "quit" photography for quite some time...). There might be certain occasion when we need to bring our soon-to-be-acquired equipment outside. Mobility is a must.

With limited budget and in mind (most of the $$$ went towards setting up the biz), what would you propose for our setup? Doesn't matter used or new as long as cheap and reliable.

DSLR - Good for photo & video (HD). I used D7000 last time. Still can consider other brands and models.
Lenses - Maybe one prime, one zoom
Lighting - Continuous lighting perhaps? LED vs CFL? 3 lights setup with softboxes?
Mic/voice recorder - H4n?
Any other things that I miss...

Maybe you guys can start with "If I were you, ..."

Thank you in advance!

If I were you, ...

Camera: since u mention continous light, i think any decent cheap mirrorless will do. maybe a 2nd hand NEX? and since you are starting up business its better to start budget. today camera can do very very well at low light compare to camera 5 years ago.
Lenses: kit lens will do, i dont think u need a prime, because, many online shop just use handphone can snap good product pic too... dont over do it.
Lightning: yes, grab LED, and u dont necessary have to point it on your subject getting harsh shadow, u can point it up to the ceiling and let it bounce down giving u a very nice soft (multi directional) light. (applied same for video too)
Mic/voice recorder: not sure how u wan to video it, with yourself inside or you in the background? go youtube and check out "product review" video, from home review to professional review.
advise/tips: go check keyword "working from home, setup home for vlog" there are many youtuber actually earn money from youtube... by Vlog, especially gamers (seriously!) check out how they setup the room, to prevent ECHO, hiss and chips, your biggest concern in any indoor recording.

extra, depending how large is your product, consider a product softbox (white box to put product inside to shoot. it can help cutdown unwanted reflection from shinny product.

Small studio, with softbox. lens with decent macro capability to take detail of products.
and of course competitive price and great service..

PS: btw why you need audio recorder? are you gonna produce video as well?

good luck