why would anyone want to buy the ipod u2? eventhough i like u2, id never devote an ipod for it. why cant we have ipod keane, ipod martey casey, ipod goldfrap etc then?

tsk

They want to promote their 4th album by sing up an agreement with Apple.

I'm really reluctant to flame Mike but you've got a talent for overstating the obvious...

The U2 and Apple deal is a good case-study into the difference between Advertising and Public Relations. Using the power of Google; do a search on these keywords:

Advertising Public Relations U2 iPod

And you will come up with this article: http://education.independent.co.uk/magazin...icle1204379.ece

Its a good read an explains the advantages of celebrity endorsement of a product and how both the product and the celebrity gain benefit from the "halo effect" of endorsement. Of course you can't overdo the endorsement relationship by having too many celebrity versions. For example I am certain we will not see a "Mawi iPod" anytime soon....

i can't wait for the new ipod to be released
the 2nd gen ipod nano didn't do a big impact to me

haih, i pity you mike.... getting flamed like there's no tomorrow after the revelation of the truth:sweat:

a lesson learned i guess...

The idea of a mawi ipod shocks the hell outta me!! hahaha

Just hope the folks at apple don't read this thread and suddenly get the idea to produce one... haha... the malay market is pretty untapped by apple ipods, they might do some shocking things *touches wood*