Jan 23 2017, 05:52 PM
QUOTE(Jusstatic @ Jan 23 2017, 03:03 PM)
old is gold from a 100% footballing point of view
but juve is playing in the 4th best league with no 100% broadcast coverage outside of europe and north america. using the traditional way of gaining revenue (TV deals, jerseys, match day ticket sales) like the BPL clubs is no longer sufficient to get us closer to being the top 5 richest club in the world (we are currently 9th richest in the world and 7th in terms of revenue). BPL clubs play in the best marketed league in the world. huge TV broadcast deals, huge brainwashing back in the late 90s resulting in huge following and huge merchandising revenue
The italian league was the best league from the late 80s till 2000 but neither the clubs nor the league bothered to do any marketing and sales and tapping into the market outside of Italy. Hence, the market segment has been dominated or so called first conquered by the BPL clubs now. so looking at selling jerseys and match day tickets are no longer sufficient. any fan or non fan who thinks that this new logo alone is going to bring us millions would be foolish to think so. this new logo is actually meant to be the face of a series of new juve business ventures. business ventures that include a whole new range of merchandises, the currently existing J medical center, J meuseum, J stadium, shopping mall with 60 shops and the currently in construction JTC (new Juventus Training Center), ; the new Juventus Head Office; the J-Hotel (150 boutique rooms near Turin popular tourist spot. 32 rooms for club related guests and remaining rooms open to public); the ISE International School; the Concept Store and last but not least a Power Station that will service a huge area of the state of turin. There is no choice but to diversify. You BPL clubs's are in a luxurious position whereby an up coming youngster challobah has more fan exposure than our star player miralem pjanic (one of the top midfielder and currently the best free kick taker in europe. he is not so famous not because he is lousy but he is not playing in a league that is broadcast hugely). hence diversification is key for us. time will tell if our diversification proves to be successful or not but efforts are being made rather than sit around and sink into obscurity
Luckily J was taken before other company did. There's only 26 alphabets but juve is playing in the 4th best league with no 100% broadcast coverage outside of europe and north america. using the traditional way of gaining revenue (TV deals, jerseys, match day ticket sales) like the BPL clubs is no longer sufficient to get us closer to being the top 5 richest club in the world (we are currently 9th richest in the world and 7th in terms of revenue). BPL clubs play in the best marketed league in the world. huge TV broadcast deals, huge brainwashing back in the late 90s resulting in huge following and huge merchandising revenue
The italian league was the best league from the late 80s till 2000 but neither the clubs nor the league bothered to do any marketing and sales and tapping into the market outside of Italy. Hence, the market segment has been dominated or so called first conquered by the BPL clubs now. so looking at selling jerseys and match day tickets are no longer sufficient. any fan or non fan who thinks that this new logo alone is going to bring us millions would be foolish to think so. this new logo is actually meant to be the face of a series of new juve business ventures. business ventures that include a whole new range of merchandises, the currently existing J medical center, J meuseum, J stadium, shopping mall with 60 shops and the currently in construction JTC (new Juventus Training Center), ; the new Juventus Head Office; the J-Hotel (150 boutique rooms near Turin popular tourist spot. 32 rooms for club related guests and remaining rooms open to public); the ISE International School; the Concept Store and last but not least a Power Station that will service a huge area of the state of turin. There is no choice but to diversify. You BPL clubs's are in a luxurious position whereby an up coming youngster challobah has more fan exposure than our star player miralem pjanic (one of the top midfielder and currently the best free kick taker in europe. he is not so famous not because he is lousy but he is not playing in a league that is broadcast hugely). hence diversification is key for us. time will tell if our diversification proves to be successful or not but efforts are being made rather than sit around and sink into obscurity
For me J is the first step to the future. If SerieA wants to be great again, the other teams should follow Juve's model and does not rely on the traditional revenue making from matchday ticket/jersey/TV any longer. Look at what happened to Fiorentina (few years ago) and Parma, both went bankrupt. Parma even need to sell dressing room bench just to get money. This was the team who sold Buffon at a record price. Inter/Milan might face the same situation, so they quickly get their investors from Indonesia / China.
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