my take is that it seems HasTak has perfected Optimus Prime with the MP-10. the only issue to complain about is with the nitpicks. To 3rd parties, their market share for a transformable Optimus Prime is virtually non-existent but what they can exploit is through something HasTak has not ventured into, those niche markets. higher quality collectibles.

their only strength is to distinguish their release with the HasTak's and so they pumped in their resources to make a non-transformable but distinguishable Optimus Prime. costs is also one of their concerns. putting an exorbitant price on them and they will guarantee their failure.

making a transformable figure means adding joints and that means adding costs. to get a very accurate figure, the designers must be very good at hiding kibbles and that can only be achieved by adding multiple joints. this is evident with the recent release of the CW Constructicons with so very little articulations and joints that actually moves.

3rd parties can (if they want) to make an even better Optimus Prime than the MP10 but at what costs?

Besides, they aren't sure if they could tempt collectors who deemed the MP10 as the holy grail. They are jumping into a market where there's virtually nothing to take the bait.

The fact that 3rd parties are releasing variants of Devastator over and over again supports the aforesaid observation.