Maxis routing is horrible!

While playing dota2,
My friends unifi ping to australia is around 230ms
My Maxis fibre ping to australia is around 500ms

Is there anything i can do?

I did some traceroute on why the AUS ping is so terrible, and apparently its going through JP & HK before connection to AUS.. no wonder Im getting up to 600 ping..
My friends using Unifi connect directly to AUS..

Anyone know to whom I can complain about this terrible routing?

Traceroute below, Red is JP, Blue is HK..

1 1 ms 1 ms 2 ms 192.168.1.254
...
8 5 ms 4 ms 4 ms 58.71.241.82
9 5 ms 4 ms 4 ms g-1-0-1.kchp-pe203.maxis.net.my [202.151.241.222]
10 5 ms 9 ms 4 ms xe-0-1-0.r02.kslrml01.my.bb.gin.ntt.net [203.78.193.17]
11 100 ms 149 ms 115 ms as-0.r23.osakjp02.jp.bb.gin.ntt.net [129.250.6.94]
12 87 ms 82 ms 93 ms ae-2.a21.osakjp01.jp.ra.gin.ntt.net [61.200.80.142]
13 93 ms 84 ms 94 ms 211.129.58.189
14 109 ms 97 ms 108 ms 61.207.4.85
15 114 ms 114 ms 113 ms 122.1.245.17
16 116 ms 117 ms 110 ms 60.37.27.68
17 117 ms 179 ms 115 ms 122.28.104.194
18 157 ms 156 ms 145 ms 210.163.230.94
19 144 ms 132 ms 129 ms otejbb206.int-gw.kddi.ne.jp [106.187.6.105]
20 146 ms 143 ms 143 ms tr-ote121.int-gw.kddi.ne.jp [106.187.6.150]
21 379 ms 374 ms 478 ms 202.84.148.229
22 382 ms 379 ms 375 ms 202.84.148.230
23 461 ms 459 ms 461 ms i-0-0-0-0.sydo-core01.bx.telstraglobal.net [202.84.141.194]
24 467 ms 461 ms 477 ms 202.84.223.46
25 464 ms 472 ms 470 ms bundle-ether3.oxf-gw1.sydney.telstra.net [203.50.13.53]
26 460 ms 465 ms 461 ms bundle-ether17.ken-core10.sydney.telstra.net [203.50.13.77]
27 461 ms 462 ms 466 ms bundle-ether1.ken-edge902.sydney.telstra.net [203.50.11.97]
28 457 ms 473 ms 466 ms hig1331637.lnk.telstra.net [139.130.213.154]
29 462 ms 461 ms 458 ms syd.valve.net [103.10.125.1]