QUOTE(V12Kompressor @ Jan 4 2015, 05:51 PM)
The outlet in KLCC is also directly under Sony (M), not just The Curve.
previously tutup for renovation, so tidak kira.... lol joking... btw, sony klcc reopening doing member day sales (i heard on 8th? many discount i heard....) go go go,.... u can easily register sony membership from sony curve...
=====================
Sony owned Centers, known as 2nd party, like the curve and klcc branch, are fully owned by Sony Malaysia. time to time u will see Mr. Hatano-san(MD of sony malaysia) in the center serving customers. sometimes himself will give special discount to certain product you buy... go chitchat with him, a very very humble and nice person to talk to.
Sony Centers(owned by 3rd party are
Authorized Dealers.... meaning they need to get a proper license(similar to franchise agreement) from sony to use their "Sony Center" name to operate to sell Sony products.
above license are able to direct access to SONY server system to register SEW directly. (although u still need to fill up a form for their safekeeping), they can print the cert directly on the spot before u leave the shop.
another Special license are the "Pro Shop" like studio zaloon(KL), greatwall (kuching) and one in sabah i heard) are operating from/as a camera shop.
Chain of shops or known shops like Courts, sengheng, or branchs of company like fotokem, shangrila, are
Authorized Resellers, they get stock directly from sony with larger volume one go (advantage of cheaper pricing), hence they can 'throw' price aka
street pricing, hurting Sony dealers in the process... so usually now to protect the dealers(sony center), Sony usually will give 1 time special offer like free +2year warranty, or PWP 50% off next item (Sony will rebate the dealers for the sales)
then the smaller shops, ah kau, ah cat camera shop, there are 2 groups,
the first one has direct connection (aka Accounts, also
authorized reseller) with Sony agents, where they can get direct stocks from Sony, downside is they have to order a 'amount' of stock to keep.... which sometimes hurt them if the stock cant be cleared (pricing very steep).
another group is non authorized dealer, they usually has no connection with Sony... so they will buy their stock "on order" basis, and usually they get directly from branches of company like fotokem, shangrila or authorized dealers, hence their special offer is base on the shops they get their stock from. this is the most dangerous group! because they always have improper information(always has to call up their dealer to verify this that) usually end up with disaster.
eg,(true story, bro) a friend brought a body + special lens combo with SEW, unknown to him, the SEW applies to the body only, the lens, is a custom combo deal by the shop's dealer(aka 4th party group, not sony) when the lens is broken, he tried to approach the shop, even the shop 'thought' the lens combo carries the SEW.... after the repair and bill came (rm600++) they both tried to argue with Sony that the lens is covered by SEW. in the end, my friend has to bear the fees.
now, all these shop here are required to fill a form, and they will have to send in the forms... usually takes 3-5 working days to complete the process. then the 'SEW cert' will be mailed to your address (in the form)
But, there are special cases where some of the shop, actually owns a 'Sony Center license' or dealership, hence they have access to SEW server. they will register on the spot and print the CERT on the spot too.
i hope this clear some doubts. (btw, i am NOT from sony. i do not work for sony. i am from sarawak, so i wouldnt know much of company in KL side... i just came to know all these so i might make some mistake so correct me if im wrong somewhere.... oh and/but i am friends with hatano-san

)
QUOTE(Belphegor @ Jan 5 2015, 09:47 AM)
A very good example! Yes, only KLCC and Curve skipped the authorized dealer as it is directly under Sony Malaysia itself, and others are under licensed partner.
A more understanding friendly example;
This is NOT directly under Sony MalaysiaSony Malaysia --->
Authorized Dealer ---> Consumer
Off Topic: But I hardly saw any McDolands with other company name. It's always Golden Arches.

Sarawak mcD not owned by golden arch... the franchise owned by a family's group of company. but they get their franchise from golden arches

dont sure how the franchise works....