Kenanga: Rising Eco World a ‘must-have’ stockFast-emerging property developer Eco World Development Group Bhd may rise to the top of the industry food chain over the next two years, says Kenanga Research today, tipping the counter as a “must-have” stock.
In a report today, the research house noted the developer’s resilience against market-wide slowdown with its recent property launches seeing take-up rates between 80% and 100% compared to industry average of 50% to 60%.
“We like the stock as a long-term value emerging stock given their aggressive growth path and management team,” said Kenanga. “Expect Eco World to be a ‘must-have’ stock as we will not be surprised if it becomes a market leader over the next two years.”
Among others the research house tipped the management profile of Eco World, with strong experience in quality township planning, as a big draw among the property-buying crowd.
At present Eco World’s remaining gross development value (GDV) comes to an estimated RM51.2 billion, of which 83.5% are either mixed developments or townships, according to Kenanga. The rest are industrial business parks.
In terms of key personnel, former SP Setia chief of nearly 18 years Liew Kee Sin was re-designated board chairman in March. Another addition to the board was Liew’s long-time associate Voon Tin Yow – Liew’s former chief executive officer at SP Setia for the duration of the former’s stay — as executive director.
Other prominent names in Eco World’s senior management lineup include industry veterans with former links to SP Setia as well, among others chief executive officer Chang Khim Wah and chief financial officer Heah Kok Boon.
“We expect such profiling to translate into strong branding and demand for Eco World’s projects as property buyers these days are savvy and do their ‘research’ before making a purchase,” said Kenanga. “Thus, we believe Eco World will be gaining market share as buyers are aware that by buying Eco World products, project quality and delivery will be equally top-notch as Eco World is aiming to establish a branding strength with market leadership qualities.”
‘Liew reinstated as head’
In addition the redesignation of Liew as non-executive chairman from his previous non-executive directorship is crucial for Eco World, added the research house, as Liew is proposing a property-focused special purpose acquisition company (Spac) also bearing the Eco World brand.
“The new position officially re-instates Liew’s role as a mentor, and head of the company, and he will also head the management team for the Spac,” said Kenanga.
“This is crucial for the group, especially since Eco World has plans to acquire 30% of the Spac. The Spac will expand its wings to the United Kingdom and Australia.”
To recap, in October 2014 Eco World announced its intention to subscribe to Liew’s proposed Spac, named Eco World International, to the tune of 30% equity for some RM562.5 million. This means the Spac is eyeing as much as RM1.9 billion in capital raised through its proposed listing.
However a Business Times report in March this year quoted Liew as saying that the Spac will not be a blank-cheque initial public offering (IPO), rather listing with assets in hand. “We are awaiting the outcome of the IPO application to the Securities Commission.”
“We will add more international projects to Eco World International as we move forward and the focus will still be in London and Australia,” said Liew as quoted by the paper.
This is seen as an allusion to Liew’s personal joint venture with Irish developer Ballymore announced in January this year, worth some RM11.8 billion in estimated gross development value (GDV) through his personal vehicle Eco World Investment, to develop three residential property projects in London.
Liew had previously said the joint venture may be injected into the Spac, which is eyeing a listing in the third quarter of this year. However the draft prospectus is not yet available on the Securities Commission’s website at publication time.
‘Phenomenal Sales'
Eco World’s strong take-up rates came despite most of its property launches residing firmly outside the affordable price range, noted Kenanga today.
The research house noted the company’s recent launches such as Eco Majestic, Eco Botanic, Eco Spring and Eco Business Park I had recorded “phenomenal sales”, achieving strong take-up within days of launching.
While most of Eco World properties are priced above RM500,000 per unit, those that come under the RM1 million per unit mark are seeing take-up rates of over 97%, said Kenanga.
As for properties priced above the RM1 million per unit threshold, the developer is seeing take-up rates from 80% to full take-up within one to two days of launching, added Kenanga.
“This suggests that Eco World is hitting all the right notes with buyers in terms of pricing, product positioning as well as branding as take-up rates remain strong despite most units being priced outside the affordable range,” said Kenanga.
Taking Johor by storm
Kenanga took special note of Eco World’s strong inroads into the Johor property market in 2014 despite softening market conditions, which led to lower sales for other developers.
In its report today, Kenanga said most developers under its coverage only managed full-year sales of between RM220 million and RM605 million in 2014. By contrast Eco World’s full-year sales in the state clocked in at RM1.8 billion in 2014, making up 57% of the developer’s total sales figure.
“Property data showed that the higher absorption rates in the 3Q14 (at 11, below 10-yr average of 12) for Johor’s residential property also ties in with the timing of Eco World’s sales progress in Johor which jumped by RM1.2 billion from March 2014 to October 2014,” said Kenanga today.
“However, 4Q14 saw lower absorption rates on the back of lower sales and higher incoming supply, while there were minimal new launches from Eco World (in that quarter),” added Kenanga.
The developer’s success in Johor despite the lull period is likely due to its right positioning and pricing, opined Kenanga, noting among others that Eco World’s projects in Johor are seeing in excess of 80% in take-up rates.
“As such, we believe Eco World may already be starting to steal market share from other developers in that region and has clearly demonstrated marketing abilities which set themselves apart from other developers,” said Kenanga further.
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