Well, that's  the fallacy of the fitness centre concept. I wonder what's the REAL motivation of members of Cali Fitness, Fitness First, CF or TF? Do they go there because of the number of floors, the new features, the number of rooms of aerobics classes or which center is the biggest?
I dunno man, i jsut go there to pump iron, a few basic equipment is all i need. And people wonder why they never make progress when they keep trying the new super duper flex tex chest blaster in the machine section.