Back then we ICE up our ride to attract girls and to show off. We do appreciate the lure of a good ICE properly set up in our ride.....
As time move on, after got our girl and been through the conversion stage into Home Minister, for some of us the priority start to change. For me the audio and video start to move into the home and some of us into our man-cave. The ride now remain a ride.. but some of us still put in some minimal ICE setup.... but think most of the audio/video spending went into the man-cave......
We stilll show off our Man-cave among the brotherhood... just that nowadays its not having our ICE ride blasting away in a nearby mamak store... Its more of a few beer in the man-cave watching movie or listening to some music while talking about the old time when we impress girls with our ride.........

There are many ways to listen to music and ICE is just one of them.....
There is the portable type - Headfi and there is the Mobile type - ICE....
If you got the space.. then you will go Home HiFi and if you do not.. then there is always the Home HeadFi Setup...

ICE is just one way... to listen to music... and we are only in our car for certain hours of the day.

For those of us that from Klang Valley... old enough to remember the Weekend ICE blasting along the beach at Klang think years ago where you see pimp up cars and those girls we can only see from afar as our own ride not in the league of the cars that they came in.........