Can't blame you as you are not in the industry. If MK own the shortcode MK should be responsible on every single sms sent out from that shortcode. Shortcode owner is being warned and alerted for these countless time by telco and MCMC since last year. If the same problem still happening until today who do you think is guilty? The "dun give a damn" shortcode owner like MK or those "hit and run" small company that use the shortcode?

From what I see is if the shortcode owner take a step to prevent the client to abuse the sms shortcode then what can the "hit and run" company can do to spoil the market?

Jeffooi.com is doing a very good job in exposing the very details of the industry. Want to know more go there.