Splatoon, due out in the first half of 2015, players take charge of a inkgun-armed cartoon child that can turn into a squid.
The four-on-four multiplayer game has players fighting not to take out the opposing team, but to coat as much of the map as possible with their color ink.
The colorful concept doesn't just make the shooter more kid friendly, it also delivers a slew of interesting concepts to an aging genre.
With a push of the button you can morph into a squid, swimming quickly through your team's ink along the ground and walls.
Swimming in the ink doesn't just vastly increase your speed, it also refills your ink tank. If you hit the opposing team's ink you won't be able to proceed.
Even walking through the enemy's ink can be problematic, it's like walking through molasses.



Splatoon E3 Gameplay





Splatoon Reaction