IPS Matte coating/surface? thats y i always opt for matte surface instead of glossy due to my room lightning condition.
went to viewnet at lyp yesterday and saw a samsung 27" curve FHD screen....nvr knew it exist for this size...thought it mostly for big tv size screen.
but the 4k samsung is really attractive and nice to look to 
you are correct. That LG is not sold in malaysia. during its launch, i asked LG FB m'sia and said they are not bringing in. the only way is to get it from the net. 
LG 34um95.