Hi, I will recommend Prudential. First of all, I worked for Great Eastern (my first job) for 2 years.
Actually, life insurance of any insurance company is good. It is just management culture that makes product different.

One more important & most important thing about insurance is....services offered by insurance agent. His/her professionalism & financial knowledge. Another factor top the list is operation staff (i.e.: Underwriting & Claim). Among both, claim staff is very important when dealing with turn around time of particular claim (i.e.: how long it takes to evaluate & release claim payment with minimal error).

I was Great Eastern staff and I bought 2 policies from Prudential. So, I hope you understand the meaning behind.
If you have any more question, please don't hesitate to contact me. I hope my knowledge could help more people in choosing the right financial product.