I own a Tag, Omega > Tag. 
At the end of the day buy the piece you like, that speaks to you, that looks good on YOUR wrists. Who cares if its overpriced or not as long as you can afford it.
What would you buy around RM17k?
EDIT: new, from boutique.

as of now, for brand new...only Omega quartz range.
Cheapest auto Omega new after discount should be around the high RM9k range.

so needless to say, going pre-owned gets you more options.

Omega = legendary moon watch, made a lot of in-house movements up until the 80s. used to be viewed as a competitor to Rolex, the recent James Bond association (but we all know the real Bond watch is a Rolex).

Tag Heuer = the brand can't come close to Rolex, usually sports watch, mainly associated with racing. it was legendary when it was just Heuer, esp. in the 60s. but by the 70s they started using Lemania and Valjoux movements, nothing notable after being acquired by Tag. The latest in-house movement 1887 is a joke IMO, the father is Seiko and mother is Tag Heuer, a ******* child at best - regardless of what anybody says. Yes I know they have belt driven watches like the V4 and what not, but those are not the ones we normal people can buy. As a whole I doubt I've come across a justification that Tag Heuer is above the likes of Omega.

The only reason I like it is
http://oppositelock.jalopnik.com/why-tag-h...brand-487593292

But really, Heuer was legendary, Tag Heuer is silly - they just spend millions on marketing.

U coming to states? Best check out cost locally when u are there do your math!

with the USD at it is now?
if prices on chrono24 are anything to go by, then buying it here is much cheaper.

smaller shops offer discount dont go big shops. Tourneau many times dont give good discount.
where part of states U going? try posting on WUS they can point u in the right direction
Tourneau outlet U may find better deals - watches on avg has like 25% off, others as high as 40%.

dude here reported he bargained and get over 50% off MB.
http://forums.watchuseek.com/f2/santa-went...-ho-774416.html

this moon watch is at 23% off in states, I thought around asia Omega discount is like 8-12%.
http://www.chrono24.com/en/omega/speedmast...facturerIds=187

Ebel outlet u can find their 1911 BTR chrono at steep discount. UN bought the rights to the movement and ebel is leaving chrono biz. A Ulysse Nardin Caliber 150 will be priced way over usd$12k
http://www.watchtime.com/wristwatch-indust...ph-caliber-137/

Ppl reporting to buy at usd$1.8k when watch Retails at ~usd$5k, hard to find today
http://forums.watchuseek.com/f2/my-new-ebe...ool-800126.html