You have your point not can't agree fully with you that it's all about desire. You might be still in your 20s' where just about to start a family.
I shifted because of my kids, need for better school, nearer workplace so that you can spend more time at home than on road. I believed there are many people out there that "desires" a well located property for the reason above, and not just because they wanted to look good only.
I do agree that desire and admiration comes first when you are in your 20s. When i was in my 20s, driving a 3 series used to be my dream but not anymore once you can afford it. Today, buying and doing something you like at ease (not burdening yourself financially) is my personal goal. As you grow older and prioritize different things in life, you tend to shift focus. No doubt there are still a lot of people above 30s who desire for dream cars, dream houses etc but i believed that there are also a lot who put family needs as priority.
I would say, buying property is more of an "investment trend" since 2009 after the property starts to rebound. It's something people afraid losing out and when price got higher and higher, and they were bought into developer's marketing strategy of having more luxurious fittings to justify for the higher price they pay. (i designed high-end security systems for luxury properties and high end developers and i can tell you people will justify themselves to pay tens of thousands more just when it is about tight security and technology).
A lot of my rich friends who owns multiple luxurious properties are still staying in their current home despite owning many new properties. They only consider to shift mainly due to location and built up size of the property to accommodate more family members. Of course, there are also friends who moved to Mont Kiara high end condo but they bought it cheap last year at around RM750K for 2000 sqft built up which is within the affordability.
QUOTE(Anon_1986 @ Aug 12 2013, 12:50 PM)
My two cents: It's all about consumer psychology.
Both luxury houses and luxury cars are designed to be "consumed" by the "consumer" in order to improve his/her welfare. Taking out the "land" aspect, if the consumer desires a luxury car more than a luxury home, then buying a luxury car improves his/her welfare more than a luxury home. Nobody "needs" a brand new luxury home. They just desire it. The desire for brand-new luxury homes over older ones is just as rational (or irrational) as the desire for a brand new BMW. Or as rational as the desire for Apple over Acer, or drinking at bars and clubs over buying drinks at 7-11. A person who prefers a 200k luxury car over a 800k luxury property, could rationally choose to buy the car, and then use the balance of 600k to buy an older, less luxurious house in the same vicinity.
Currently, I see the Malaysian consumer trending towards desiring luxury homes. Price differentials between new luxury properties and older, more run down properties in the same area are huge. Luxury properties have nicer fittings, nicer landscaping, nicer gyms, nicer pool, nicer design, branding etc, and that's what you pay extra for. People are willing to forgo consuming many other desirable goods (like nicer food, cars, electronics, clothes etc) in order to purchase luxury homes because they desire the features and prestige of luxury housing. This desire is exactly the same as our established desire for expensive cars. I'm not yet convinced that our recent consumer love affair with luxury housing at the expense of other goods will last forever, and I'm saying this as myself a lover of luxury fittings, facilities and landscaping. Only time will tell.
One last observation. I note that the prestige of driving a 3 series in Malaysia is more akin to the prestige of driving, say a 7 series or a Rolls in the West. The intangible value of the BMW brand is also a lot stronger in a country like Malaysia where such cars are comparatively rare. Heck, even an "affordable" Japanese or Korean sports car is looked upon like a Ferrari or Porsche in terms of prestige. There is therefore a lot more intangible value in purchasing a luxury car in Malaysia than in the West. Although this does not even come close to justifying the price for new cars, it certainly does so for grey market imports, and that's why these importers are seeing great sales.