For me, my fuel consumption was around 7.8 - 8.2 L/100 KM after break in and till 20K KM service.
At 20K KM service, I changed my ATF, tranny, BMS and ECU reset and it dropped to around 7.4 - 7.5 L/100 KM.
My driving pattern is typically 50/50 highway/city.
After dumping in a bottle of Techron FC cleaner, with a small tank of V-power to clean the fuel system, it went down to 6.9 L/100 KM on my usual route daily. It's now hovering between 6.9 - 7.3 L/100 KM.
Basically for our cars, they are relatively heavy. The biggest consumer of fuel is when you start off, basically when you leave a tol plaza, or traffic signal. The fact that it's so heavy, hard revving doesn't actually contribute much into getting the car moving. You're just spinning the engine flywheel, but the torque converter turbine can't catch up. So the easiest way to save some amount of fuel is, start off gradually from a stop as it's pointless to rev so high anyway.
Other aspects well, just make sure your tyre pressure is right. I normally over inflate mine somewhat. But don't do this unless you know what you are doing.
Fuels, play a role as well. There are some fuels based on my combined testing with others yielded better mileage or trade off mileage for better smoothness. BHP being quite good quality fuels are very smooth but yield somewhat poorer mileage. Caltex being somewhat rougher, yields slightly improved mileage.
Oils play a role. Go for 5W-30 oils rather than 5W-40. Or if you dare can try 0W-20 with some really good additive package i.e Moly in it. And use proper synthetics not cheapo synthetics, they make a difference especially in terms of protection as the oil ages.
If you have not swapped out your ATF after break in, no harm doing so as I noticed slightly improved mileage after doing that. Likely the abrasives material from the break in material was reduced after the change. If you can afford it, go for the original KIA ATF-SP IV. Some places offer Petronas Tutella...compatible to SP IV, but I wouldn't chance it.
Beyond that, know your driving. Our car has a torque converter lock up clutch that links your engine physically to the gearbox under certain conditions, minimizing losses due to inefficiencies of the transmission's torque converter. Under some situations, it is preferable to have it lock up as much as possible, whilst at other times, lock up may not be desired. I'm still trying to best balance this bit. But basically if lock up occurs, you will find you can't glide too far, but if it does not lock up, you can glide slightly further, but at the expense of a small amount of fuel.
How do you tell you torque converter has locked up? Don't quote me on this, but this is what I noticed. Just drive along, say around 80...let go of your throttle. If:
1) you still see your current fuel consumption has a small bar indicating some petrol being used, it means it has not locked up
2) if after letting go the throttle, the RPM drops to a very odd number that's not representative of the speed you are at. I.e if you are going at 90, the RPM should be around 2.3-2.5K RPM. If the torque converter did not lock up, it can drop to 1.xK RPM.
If you can manipulate the lock up to your desired behavior, I'm guessing it can help save some fuel, depending on situation. I.e, if I am on a long stretch, i'd rather have it lock up rather than not as there would be no power loss from the engine to the wheels. It's directly linked.
Hope this helps

QUOTE(Chester77 @ Feb 8 2015, 11:59 PM)
Hmmm, good points

. As I begin to think the fc might have to be the weight, and if doing highways, definitely can get low fc as heavy cars are more easy to glide/cruise. Just be aware of the braking distances as the weight will 'pull' the car forward(had drive a unser b4 and when it cruise 110kmh, fc is more efficient).
Hopefully owners with low fc could share on the driving experience for reference

, I think to me getting 8.0L also consider quite good fc already

, any fc below 8L I am call him/her sifu

, please teach me

(besides asking me to purposely run on highway

)