wow, flurry of accusations left right and centre!! Such is the power of the internet!

A few pointers :
1. This preview is being conducted by the sales agent, Hartamas, not developer. Developer will only accept sales sometime in mid-July. Hence, Hartamas is trying to give its registrants a lead-in for priority over others once things are open for sale.
2. Hartamas is a pretty reputable agency. Look at their track record (Zehn Bukit Pantai, Suasana Sentral Loft, The Sentral Residences and many more ) and it'll be fairly clear that they are not the kind who would involve themselves with iffy and dodgy practices. Further, they are Real Estate Agency of hte Year and Commercial Real Estate Agency of the Year for three years running.
3. The developer has already obtained AP/DL. Buyers can already immediately sign SPA. If they were looking at testing market, they would have done this whole exercise much earlier to "lock-in" interest from investors
4. Developer is collaborating with Mapletree, which is owned by Temasek, which is owned by Government of Singapore. Hardly the kind of partner who would endorse questionable sales strategies
5. There is no promotional package confirmed yet because develoepr is adopting the net price for SPA, and not those who are offering rebates/discount by credit note etc because this is what the Government has now required. Hence, the prices indicated are teh net prices already and whatebver packages that are eventually adopted, will be priced on to the indicated price only to be removed again to get net price again for SPA. Yet again, showing developer abiding by regulatory requiremetns. Hopefully this allays concerns of the earlier accusation of hanky panky behind everyone's back.
6. Developer has already fixed the prices but will only release it on the determined day. But they are open to those who are interested to perhaps try to get a foothold in the door through these previews. For those more comfortable only committing with a cheque to indicate their interest only when they know the individual prices, by all means wait until the release day. Meanwhile those who are prepared to pay what has already been indicated as teh average indicative prices should have the opportunity to do so without namecalling.
7. As Landmaster has posted, this is a somewhat Singaporean aproach whereby there is indication of interest first with all formalised when the units are actualy launched. In fact, this is no different from what is already ongoing in teh Malaysian context too, save for this being more transparent than many other projects where buyers get in due to connections as the peril of the general buying public.
8. Another reason this approach is adopted is that it is anticipated there will be strong response due to the easier entry level. Hence, it is hoped that this will make life easier for all involved, to manage large crowds

Phew, I am getting more and more cheonghei as I age. Apologies for hte long long reply!

It will be an interesting preview, I'm sure. It;s not like you have to pay to get in anyway. So, go, listen and if you are agreeable and interested, place your cheque. Otherwise, can happily leave with no obligations.

Cheers!

I am also curious......