The whole area is not so appealing. Many mechanic/tayar/ketuk shop, and also every monday pasar malam. High tension cable too. Olive Hill have been hanging since dunno how long. Further inside the business park also have many unoccupied units (behind the hup soon pork shop).
If you want to go new village shortcut to TPM or Serdang Raya, be prepared to go pass 20-30 speedbumps each way (return x2 haha...)
Only good thing is food

Ya i also hope this project can bring up the area but judging from the current situation vs 3-5 years ago, nothing much have changed.
Appreciation have been good for Serdang residential properties over the past 5 years because entry point circa 2007-2009 was still quite low, some more freehold.
IMHO, 400psf is pushing the limit already for Serdang area. Subsale transactions in nearby Aman Heights also havent reach 400psf with partly furnished unit..
my 0.02......