Normally the European price is inclusive of tax....
You have to exclude it if you wanna know the rough street price.

Anyway, i'm quite agree with HTC decision for the camera sensor.
Quote from DPreview "The combination of the large-photosite sensor, a fast F2.0 lens and optical image stabilization make the HTC One look, at least on paper, like the smartphone camera to beat in 2013, especially if low-light photography is high-up on your agenda. And on a phone the low-megapixel approach makes a lot of sense. After all, most of the time you will be sharing low-res versions of your images online, and most editing apps don't support high-resolution output at this point in time."