Putting aside the speculative element,, I would like to buy property where the staff are also keen to buy. And if I work in developer firm, I expect to have slight advantage to choose unit compared to public. But it is understandable that it's not easy to define 'fair'.

Beside that, I am trying to understand pricing on this area. ..UOA Southview, freehold with Lrt but high density, seem to have similar price level with this project. . which would you choose?

Should be below 700psf. Their email went into junkmail.. You need to refresh your data to get invitation but they didn't mention when is balloting. They are playing hard-to-get game.