Frankly...all these expensive brand are all marketing hype. They seems to comes up with some new ingredient every few months and hype it like it will turn your kid into Einstein. AFAIK, i am quiet sure Einsten didn't have access to S-26 or Enfagrow when he was a kid with the latest killer formula.

The part i am not convinced is because there will not be enough time to do any clinical studies thoroughly to see the effects of their latest formula. You will need for a good samples of kids growing up with the new formula before any real results can be analysed which will take years if not decades, yet all these milk companies can come up with new formula every few months and claim it's the next Holy Grail??

The only thing that is probably useful are DHA and AA. When baby is your their body cannot convert the chemical from other compound (Omega 3 or 6 or 9...can't remember which), then it is good to have the DHA ...once the kids grows up a bit to 2-3 years old, their body can star functioning fully and do the conversion to DHA and AA. It's better you feed them fish for DHA source then to rely on these formula by then.

This post has been edited by Matrix: Jun 10 2014, 04:42 PM

Almost same here...when small baby, go for the expensive one, after 3 years old, downgrade to cheaper ones...