AMDG bags Lineage II MANILA, Philippines--After almost a year of courtship, South Korean game development giant NCsoft and Philippine publisher Asian Media Development Group have closed a $5.5-M deal to distribute Lineage II not just in the Philippines, but across Southeast Asia.
The exclusive $5.5-million marketing and distribution deal with the South Korean company marks the first time that NCsoft has signed a non-subsidiary to distribute its game. It will also be the first time for AMDG to expand its operations outside the Philippines.
In an interview with hackenslash, AMDG chief operating officer Ronald Allan Aquino said that under the partnership, all NCsoft products, primarily Lineage II, would be solely distributed in the region, which will start in the Philippines, followed by Singapore and Malaysia.
"While we will distribute Lineage II in the Philippines, we'll be looking for partners who will distribute it in other countries," Aquino said.
Likewise, Aquino said they are preparing the buildup of their server facilities in the Philippines to host the local Lineage II players.
"We'll be launching the game in the next half of the year, simultaneously in the Philippines, Singapore and Malaysia," Aquino said.
Lineage II, including its predecessor Lineage I, is a major success among the massively online game triple-A titles that have come out of South Korea, with an estimated 14 million subscribers globally. It is currently being played in Taiwan, Japan, China, Thailand, and the United States, among others.
On the other hand, AMDG is a major distributor of PC games in the Philippines, particularly those published by Vivendi Universal.
Among the titles AMDG carries are Half-Life 1 and 2, Counter-Strike, StarCraft, Warcraft and Guild Wars, the popular online game developed by ArenaNet and published by NCsoft.
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hackenslash TV: AMDG bags regional rights to Lineage II--------------------------------------------------------------------------------------------------
Another SEA-MMO. It seems that the online gaming market in our region is becoming closer and closer. In fact, they are already integrating the region into ONE Online Gaming Market and Industry.
Anyone familiar with the plans of the ASEAN? The ASEAN-Union? Looks like the gaming industry will go ahead the ASEAN-Union and the ASEAN-Money.
Your opinions?