just wana add a point here, nvidia and asus originally announced the memo 370t at the beginning of the year with the price tag of $249, google is the one that came in and lower the price to $199. IMO, I think google subsidize asus to lower the price of the tablet so they can increase their share in the tablet market. Google planned to make up for their loss by earning from the sales of apps, music, games, movies, ebooks and advertising. And we can't compare it with apple products cause the seller cannot overprice an overpriced product. In the end is up to ur opinion to decide which to buy. If you gt lots of money and want premium products, go for prime or apple. u like external storage tab 2 7.0. u like quad core, butter and google support, nexus 7. Low budget, china brand such as ainol.