CD kor, This is what Jerde does n their projects include Namba Parks, Zlote Tarasy & our upcoming KL Eco City.
http://www.jerde.com/featured.htmlJerde Placemaking is focused on making places where people love to go. Our Places attract millions of people every day and make them want to come back.
Jerde Places attract so many people because they are designed as experiential environments. It is the experience, the memories people have for a particular place, that attracts more people and more success.
Jerde Placemaking reinvents the authentic urban experience that has often been lost by modern planning. The world's great cities evolved naturally over centuries, their town squares, streets and public marketplaces serving as commercial and social centers. The organizations and forms of early cities organically grew out of the natural pedestrian paths people used to move into, about and through them, and these patterns informed the cities' distinct characters, particular forms and mix of uses.
Rapid modernization, especially the automobile, placed demands that traditional pedestrian patterns could not accommodate. In existing urban cores, new urban planning principles overlaid organized grids onto the organic urban fabrics and segregated formerly integrated uses. In undeveloped areas, these new principles resulted in the creation of "instant" car-culture towns that had not grown out of pedestrian experience. The result has often been the creation of intellectually appropriate, yet generic, spaces that are ultimately devoid of the life, vitality and community that embody the true essence of cities.
Jerde Placemaking recreates the communal pedestrian experiences upon which great cities were built, while meeting the evolving demands of rapid modernization. We see each site as a potential economic and social engine that can recreate the urban experience and transform its environment.