Regarding the Bleacher Report on poor transfers. Whilst I agree we've made a number of dodgy signings, I have to say that so have other clubs, plus we did make some really good signings in the following players:
Mark Wright, Rob Jones, Vegard Haggem, Daniel Agger, Marcus Babbel, Jason McAteer, Sami Hyypia, Stephan Henchoz, Patrik Berger, Xabi Alonso, Dirk Kuyt, Fernando Torres, Dean Saunders, Luis Suarez, Raul Meireles, Jari & Gary Mac (on a free but still a transfer), Didi Hamann, Javier Mascherano, Stan Collymore, Alvaro Arbeloa, Yossi Benayoun, Steve Finnan, Luis Garcia, Pepe Reina, John Arne Riise, Ronny Rosenthal, and Martin Skrtel were decent to very good signings.
It mentions the emergence of Jamie Redknapp and Danny Murphy but it needs to be noted that they are local lads and were acquired from Bournemouth and Crewe respectively.
Maybe if we measures the percentage of success a club has with players by plotting the number of players signed against those who were deemed a success in an X and Y axis.
The problem with Souness was that he sold the likes of Houghton, McMahon, Beardsley and Staunton too early. They were still very good players and I do agree with the report in that the acquisitions of Speedie, Stewart, Clough (although he did score a hat trick against the mancs), Walters, Dicks and Razor Ruddock in particular were mind boggling. Houllier justified his signing of Jean Michel Ferri, who never featured in a single game by saying that he was his spy in the dressing room. The report doesnt mention Bernard Diomede who was a World Cup winner when we signed him.
Added on September 6, 2012, 8:40 amWe can't act based on what others are doing. We can only adhere to what the authorities are saying and if there is any truth in their words, FFP will take effect in 2013.
Regardless of big sponsorship deals, the clubs you've mentioned will still have to downsize. How much is a big sponsorship deal worth? 20-20 million a season e.g. Stand Chart. Assuming we had Yaya Toure, half of that would be used to pay his wages not including bonuses. FFP will not single handedly ensure a level playing ground but it is a step in the right direction. The amount of debt floating in the air is bigger than the economies of some developed nations.
There was an article on soccernet about FFP. Apparently sponsorship deals will be benchmarked against other clubs. For example, if Barcelona is currently in a 20M pound deal, by comparison a 100M pound deal in Man City would be fishy, so they'd only take the benchmarked value of 20-30M pounds. I know, sounds weird but this article might help: