Another criteria to take into consideration is safety. This is an aspect which Kia has focussed on with the new design change.
Check out the American NHTSA (National Highway Traffic Safety Administration) website on the safety ratings for various cars.
http://www.safercar.gov/Vehicle+Shoppers/5...-Newer+VehiclesThe
Kia Optima got a 5 Star rating on all aspects including frontal, side and rollover impact. Beat even the new BMW 5 Series & upcoming 2012 Toyota Camry which scored only 4 stars in frontal impact (rest 5 stars). Mazda 6 fared even worse in frontal impact with only 3 stars.
VW Jetta also didnt fare well with only 4 stars for frontal and rollover impact with an overall 4 star rating only. Passat 1.8TSI got 4 stars for rollover impact while 5 stars for the rest.
The
Kia Sportage performed better than the BMW X3 & new Range Rover Evoque in the 2011 Euro NCAP results scoring higher ratings for adult, child and safety.
http://www.euroncap.com/results/kia/sportage/2010/414.aspxNote:
For your info, the American NHTSA and Euro NCAP ratings are the best in the world but there are differences between these 2 so you cant really take 1 to be better than the other. For instance, the NHTSA frontal crash speed is 57kmph while the Euro NCAP is 64kmph. But side impact, NHTSA is 62kmph while Euro NCAP is only 50kmph. Other safety ratings from Japan and Australia are a step lower than these 2.
Safety excellence is always due to 2 factors: Safety accessories and stronger body. Kia has proven that they have excelled in both these aspects with their new generation of cars.