I want to ask your opinion on answering essay question...

For example, if the question asked about "Customer Satisfaction". And all over the article/case study, they wrote instances of how Co. A handle it's customer...

When you write your answer, do you have to limit yourself in just those instances spelled out in the article?

Or is it possible to give more explanation beyond what was mentioned, which specifically in relation to Co. A..

Because, I am wondering if I can bring real life issues, like McDonalds way of handling with its customer in the answer sheet...



I hope you can understand what im asking.. heheheh~