This project has been selling for 2 years. The problem they are facing is the size is too big and this ultimately making the absolute price high. The location of the site is near to the HT wire, this make the project a discount on consideration. Just my 2 cents.

Yes, BU 9 entry price starts at RM1.1 M. High density per block, over 900 units in 3 blocks vs Aragreens 700 units spread over 6 towers. Build and sell, lower chance for capital appreciation (or speculation?) over 3 years and most buyers are for own stay. Good for those in need of immediate occupancy. Aragreens has more unique concepts...

Aragreens is targeting a niche in health and wellness and green technology residence. It call itself one of its kind in the region meaning that it does have its USP (unique selling points) vs others. 

Although the psf price is high, believed that it take a lot of PASSION of the developer to come out with this for e.g. a more commercially driven developer would not have adopt the current design which result in less saleable area (someone even call the design as a architect's wet dream which only looks good on paper but not commercially viable), to provide so many green features and green technology that many buyers would think are good to have but would be better if u reduce the selling price as they don't think it's necessary, the over 60% of community space allocated which can easily allow for another block for sale etc. 

Believed this represent a niche that will be on the priority of more and more people over time. Being the pioneer project in this niche and if it's executed well upon VP in 3 years time, the market will give it the fair value that it deserves   

HSB looking at launching similar projects in Cyberjaya, Penang, China...