I been to south korea few time.Not many people know samsung also manufacture a damm good car. I tell you the amount of accessories they install make you feel continental car look nowhere.Take example Bluetooth  audio technology,smartphone compatible with in car phone,GPS complete with live traffic volume,live weather forecast, live news, alert notification on disaster.,live route maintenance or close down and many more .My point is they have good customer  feedback and know what people want.I strong believe those feedback here in malaysia came from SME which is eye and ears to samsung mobile corporation  in korea.If SME DON'T ASK FOR IT  so samsung wont know.