If you are playing 442, 1 striker should preferably be in a support role while the other in an attack role. The 1 in the attack role can be a Advanced Forward, Poacher or even a complete forward if you want. I usually play the other striker as a Complete Forward or a Deep Lying Forward. I imagine my strikers playing off each other. So 1 between midfield and attack and the other playing off the shoulder off the last defender. Something like a Rooney and a Hernandez type combo. But your supply line to your strikers also play a huge part. Are your wingers cutting in, playing through balls or crosses? Where are they crossing from? Are your midfielders playing through balls?

You should also check if you allow your players to shoot from distance often or rarely. I've set this to rarely because I'd rather my players play the ball around then to take a long range shot.