Different concept and different product.

The link u posted for EW was old house, 20x70 with 1450 sq ft built up, parquet flooring for top floor.

If to compare, at least use the latest EW serie of Ebony which is 22x75 and RM 600k onwards but smaller built up at 1900 sq ft only.

Indeed, the location and freehold is one of the main selling concept, where, develop by Guocoland or Hongbee Land is part of the reason why previous buyers are trusted the taikor developer at Rawang / Sg. Buloh. Similar like IOI in Puchong and WCT in Bdr Bkt Tinggi Klang.

The comparison should be make against M1, Freehold Phase 2 or 3, both 22x80 and bigger built up at 2200-2300 sq ft and the main threat could be M1 facade is much much modern, better landscape with clubhouse facility. The ave price for both phases are abt less than RM 600k ( inclusive early buyers ) and it offers give and take on what prospect choose btw, location or much better looking house and external serenity.

For M2 comparison is only the built up, 1855 sq ft at smaller foot print of 20x65, only slightly smaller than EW Ebony, location again and leasehold issue is the EW main advantage. But RM 408-458k for a Proper Gated and Guarded with CCTV surveillance at every 3 lamp post, private clubhouse and again modern facade offers a big threat to the EW too. But the price of EW 1900 sf built up and MR2 1855 sq ft built up is differs by almost RM 180k.

Both give and takes. It might be different to Rawang folks, who might die die want location and die die want freehold.

For for me, I had changed.
Concept like Gated & Guarded for own stay or at least like MR1, Fenced and Guarded. Leasehold doesnt matter ifI got to purchase a house in Rawang or anything far from KL.

How come 18x70" sub sale dropped price to 460k level one? Is the demand really low?