Call of Duty ad replaced by massive BF3 billboard in Germany



German ad agency Cross/Contact provides here a short video walkthrough of their recent work: replacing a Call of Duty Black Ops ad with a massive Battlefield 3 ad in the German city of Köln. According to the agency, the Battlefield 3 ad will be viewable to over 100,000 daily passers, and will remain visible over the next 90 days. We’ve previously seen large Battlefield 3 billboards across the UK, and now it appears that they’re spreading across the rest of Europe.

EA: Call of Duty will be over in 2-3 years
The ranting just continues



The mudslinging between EA and Activision seems to never end. While developers DICE and Infinity Ward have taken a more diplomatic approach, their parent companies are having none of that. Over the past few months, EA’s bosses, including the CEO, have attacked Activision, saying everything from Battlefield 3 is designed to take down Call of Duty, to EA CEO John Ricitiello famously saying that Call of Duty “will rot from the core” (one of our favorite quotes of the year).

Activision’s Eric Hirshberg recently complained that EA’s trash talking was bad for the industry, and EA’s response, from EA’s corporate communications’ Jeff Brown:

    “

Honestly, we’ll go on a limb here and say that we prefer the mudslinging and trash talk instead of the PR-crafted statements where the companies talk a lot and say nothing. It makes it that much more interesting to hear and feel that EA and Activision are real competitors, and they’re gearing up to the biggest FPS battle ever.

A boxing match wouldn’t be the same without the pre-fight debacle that usually takes place, which serves to heighten the tension and anticipation to the fight.

Wut...?

Yes , it's kinda like FF , you can turn it on and off depending on the server owners decision.

Mayhem anyone...? 


50 Gameplay Ranks In Battlefield 3
Hehe.... 



There's plenty of news floating around about Battlefield 3's dedication to addictive online play, some of which includes kit completion. Demize99 (Alan Kertz - Senior Gameplay Designer) let us know that there will be a total of 50 authentic Marine ranks in Battlefield 3. There have been no details into how the point system works to obtain these ranks or how many points it takes to gain ranks. Bad Company 2 also had fifty gameplay ranks, many people achieved these ranks quickly. DICE's dedication to "years of unlocks" may hint that it may take many dedicated hours/days/months to obtain the higher ranks in Battlefield 3.

Source

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Added on September 9, 2011, 12:44 pm

It's weapon specific for each faction until you get high enough level you can use any weapons...

You mean this...?