I think most people who buy the Camry probably already know that it's not the most featured nor is it the safest car out there. For whatever reasons they do it for, its still a good reason because its their money anyways. Different people got different priorities.
You can't beat the word of mouth advertising it has. Your aunty probably talks about it, your uncle probably talks about it, heck even your parents and neighbors talk about Toyota. They've been around for awhile and have established a presence that's not easily removed. Open up the newspaper, read a magazine, turn on the TV or even surf the web, you'd see their advertisements everywhere.
Go look at our neighboring countries (Thailand, Indonesia, Taiwan etc) and the no.1 best selling foreign marque is still Toyota by a wide margin. Even in Singapore, they are still one of top selling marques despite losing the no.1 position to the Germans (largely due to the obscene COE prices). I talk to 2 different taxi drivers from Indonesia and Thailand and they both pretty much say the same thing like:
1. Good resale value, once they sell their current ride, they can get about 60% to 70% of the value for their next ride. The only other marque that can compare is Honda, everything else can forget it.
2. Spare part easy to come by, maintenance cheap. Lots of service centers around
3. Reliable, never service for xxx miles and still running.
4. Brand image is still better than the Koreans
Hardly any mention of safety anywhere in our conversation, doubt they really care too much about it anyway.
Now look a our country at it's the same situation. Lots of service centers, even the run of the mill workshop also can service these cars without much problems, spare parts easy to come by and resale value is still better by 20% if u compare to a 2010 Hyundai Sonata on Mudah. And again, the only other marque that can compare is Honda and maybe Nissan.
The Koreans are fairly late to the party, and right now, the only way they can compete is by offering better specs and warranty to entice the new generation. VW hasn't really got much of a presence here until the last 3 years or so and of course there are other marques like Peugeot, Mazda etc but again same story - have a lot of work to do in order to catch up with the market leader.
I hate to say it but in Malaysia for all practical intents and purposes (joyriding out of the equation here), if you're looking for a car that has the best resale value when its time to let go, runs reliable because of old tech, spacious and damn easy to get servicing done - it's still a Toyota Camry. For other reasons, this is not the car to look at and the people who buy their cars for these other reasons are also not part of UMW Toyota's target market group anyways LOL
New Toyota Camry 2012, is Really coming now!
Jun 15 2012, 01:07 PM
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