Hi everyone,
Here would need advice from all of you, especially those who have experience. Starting a coffee shop business has been my dream for many years. I've done some minor research too during this and last year. Here I would sketch out my "plan" and some of the element inside can be ridiculous or not logic maybe, so please kindly point out. And you might need to "fill in the blank" for me.
Well, before I go into the startup cost, I'd just draft my monthly cash flow. Well, I draft everything with the worst conditions (Highest cost, lowest sales that I might get).
My plan is to sell drinks by myself, and having 3 stalls and one kitchen rent away.
Monthly Cash Inflow:
Rent received for 3 stalls and 1 kitchen, RM750, RM700, RM700 and RM900 respectively, total = RM3,050
1. Is this a realistic stall rental rate for RM25/day, especially for a new coffeeshop with unproven traffic?
2. Are you renting corner shoplots to accomodate 3 stalls because intermediate lot hardly can accommodate 3 stalls without feeling too cramp ? Assume that I will sell 250 units (This is a worse figure) of drinks (can be canned, boxed or those "hand made" drinks), average profit = RM1 (I just take the brief average, since we earn more in hand made drinks than canned and boxed drinks), Daily profit = RM300, assume my coffee shop operate for 28 days per month = RM7,000 profit.
3. You won't earn RM1 for Canned and Packet Drinks, the most RM0.50 ~ RM0.60/can. A Cartoon of 100% or Coke (best selling can drinks) are easily RM24 and you could probably selling at RM1.80~RM2.0 each depending on your local market rate. But not to forget the cost of ice, straws, washing the cups, etc?
4. If you operate from 6am ~ 3pm, you are dealing with 2 meals, Breakfast and Lunch that total up the peak hours of 4 hours only. To sell 250 drinks in 4 hours, that is 62.5 pax per hour. If each table having 4 pax, you need 16 tables to accommodate this amount of customers. Does your shop
has that much space for such table size to support the volume that you estimated?
5. How about normal weekdays that has lower traffic or weekend that has lesser traffic for office area? The best way to confirm this is to do a human traffic count on daily basis for at least 1 week to have a more accurate data for your calculation. A more practical figure would be around 100 drinks/day for the start.Total monthly cash inflow = approx RM10,000
6. Did you calculated the amount of reserves you need to standby before your coffeeshop is establised with a regular customer base, probably at least 6 months? You should be calculating your cost and expenses first to determine how much sales you need to make to cover, not the other way around.
Monthly Cash Outflow:
Rent paid = RM3,500 per month (I did a simple research by mouth, asking the rent for several places which are attached with offices, colleges, banks, pasar and shops which many people will drop by often. RM3,000 per month is an average, as some are just paying RM2,500 per month and some are spending around RM4,000)
Is this corner or intermediate lot? Given a choice, always go for Corner lot that provide more extra space, more opening for better airflow and attract better attention. Success rate of coffeeshop on corner lot is also much higher. If your plan is on intermidiate lot, I think you should at least double your risk of failure and survival cost.2 employees, for serving drinks and wash cups, cleaning and etc: RM600 per month per person = RM1,200 per month
Does it sounds realistic for 2 employees to take order, serving drinks and washing cups to handles 250 drinks in 4 hours? Who is preparing the drinks, coffee and tea? Normally this require an experience coffee maker that could be costing more than RM1,000 a month.
1 cashier (my mum) = RM1,500 per month (0f course I will treat my mum better than this, maybe)
Your mum will work 7 days a week, 30 days a month? Poor mumMisc bills (electric, water, gas, telephone??) = Estimated RM500?? (that's a lot actually)
Electricity bill alone will cost you RM500. Water could be at least $200, Gas could be another RM100 and Tel maybe another RM50, so total is RM750. How about offering WIFI service? That will add another RM100.Misc expenses (fixing things, or just in case anything happen, auditing??? is this necessary?) = RM500 +/-
Where is your cost of buying misc items like ice, straws, plastic packets, washing powder, dish washing liquid, sugar, milk, etc... Don't underestimate these expense, this is what is going to eat your profit away.Total monthly cash outflow = approx RM7,000
From your calculation, it looks more than RM8k.Monthly net cash flow = RM3,000 (of course I will make sure it's something better than this if I really jump into this ship)
From your calculation, the monthly cash flow seems very tight and probably in red for the first few months.The net cash flow is basically from what my eyes have observed and what I've heard. Now I need a lot of advice for the startup cost.
3 months of rent in advance: RM10,500
1st month of expenses: approx RM4,000
Why 1st month expenses only? You are too optimistic that your coffeeshop will be overflow with customers right from Day 1. Standby at least 3 months of expense is more realistic, 6 months would be safer and 12 months is ideal.Tables: 20 tables (got extras), one for RM100 = RM2,000
Chairs: 120 chairs (got extras), one for RM20 = RM2,400
How big is your coffeeshop to take 20 tables and 120 chairs? Is such size shoplot rental as cheap as your estimated?Cups & Spoons for drinks: Make it simple, RM1,000
Extra fans (I imagine the ceiling fans that install in the outlet): 4 units x RM150 = RM600
4 fans are way too few, check out how many fans most coffeeshop has.Renovation (This still depends on the condition when I get the outlet, it might need a lot of renovation or might not): Estimated RM5,000 (get this figure from one of my tuition teachers whose son is now operating a air-conditioned cafe)
Unless you rented a shoplot that already done renovation for coffeeshop, otherwise it is never possible to get everything done for RM5k. There are requirement to have 5' Tiles at customer sitting area and tiles to roof at kitchen and drink making area for your license. How about Ventilation, Sink filtration, Water Filtration, big rubbish container, signboards, lightings, etc.. Get prepared to standby at least RM20k~RM30k just for renovation is more realisticTotal for now is around RM25,000...I know I miss out a lot of things which I don't know. First thing...Hmm...I don't state it above because I don't know the price.
You missed out almost everything need to make your drinks. Fridge will cost easily RM1.5k~RM2k each? Water Boiler? Bread Oven? Washing basin, ? Kettle, Pots and Utensil to make drinks, etc.. All these could cost you more than RM5k easily.
How about the stocking items like can drinks, beers, ciggi, coffee, tea, candies, tibbits, etc.. on your opening? This could cost you easily RM3k~RM5k depending the amount of beers and ciggi you stocking up.
The stainless steel "stall" where the hawkers put their food to display, and place for them to store their food and dishes, those stoves and so on. Can anyone tell me the estimated price?
The one in your picture could be easily RM2k~$RM3k, get used one could be slightly cheaper.Another thing is the registration. Seriously, I still don't know the process. Hope anyone can give me a link to a guide and so on. But if I'm not mistaken, to register as a sole trader, RM80 is needed. Correct me if I'm wrong.
And what's the minimum age to get into a sole trader business? (FYI, I'm just 19

)
This is the simplest process of everything. You need to be 18 years old to be a Sdn Bhd Director, I believe Sole Proprietor should be the same. Even if not, you can register with your mum name.And I believe there are other things (A lot) that I need to know before getting into the business. I still got years of time before I get into it. So it's better for me to know some of the things now.

Like this that I need to beware when renting away stalls and so on...
Sorry if I'm raising some stupid questions here, because I'm still in the process of learning
Thank you everyone

Thanks for your comment, I appreciate that.
- The potential rent, maybe I'd lower down, since if the shop is still new established, people might not feel satisfied with the price. Right point here... Maybe I'd assume it's RM600 per stall...here, some stall goes to RM800 some even goes to RM1,100 (not kitchen). Anyway, let me draft it lower.
If I am you and to assure better chance of success, I would personally identify the popular food stalls and offer them free rental for at least 3 months. In Miri, you will probably need at least Kolo Mee, Laksa & Chicken Rice in your coffeeshop for the minimum.- Bills: I assume this because the company that my mum's working with, spend RM200+ in electricity (with air-cond), and water, I assume it's more than RM50...I don't know thinking like this is correct or not, so please correct me.
Unless electricity rate is half of West Malaysia, otherwise a coffee shop with two 2-door fridges and fans will cost at least RM500. If fully aircon, it will cost easily RM2k~RM5k depending on area size and if it is enclosed.- Repair & maintenance cost: I've no ideas actually.
- Tables: Small tables around RM80 to 90 each, big tables around RM120 each.
- Chairs: RM21 each, plastic chairs. I believe if I buy more the tauke will less. He's my friend's dad.
- Ceiling fans: Seriously????? I just asked my mum while posting this...she's currently working in a shop selling electrical appliances, she told me that a KDK ceiling fan goes around RM14x, KDK brand. If lousier brand, around RM110.
No need installation, wiring and hacking?- Renovation: Guess so, I really don't know where the price goes, need to redraft.
Thank you a lot
