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 The Coffee Bean & Tea Leaf, they invented ice blended coffee

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TSabubin
post Mar 30 2011, 11:31 AM, updated 14y ago

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Official Website: http://www.coffeebean.com.my/
Coffee Bean and Tea Leaf coffee machine: http://www.cbtl.com.my/

Also have e-commerce where you can order products and collect them from their outlet of your choice.

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I absoluted adore their Ice Blended Mocha. Drink them like 3-4 times a week. tongue.gif

Their food is great too. More variety than their competitor.

Current promotion they have:
• Citibank Clear Card – Buy 1 Free 1 for all Coffee Bean drinks (until 31 Aug 2011) extended until further noticed...
• Citibank All Cards – 20% off total bill for selected purchases (until 31 Aug 2011) extended until further noticed...





This post has been edited by abubin: Oct 10 2011, 11:59 AM
TSabubin
post Mar 30 2011, 11:44 AM

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ok added.
TSabubin
post Mar 30 2011, 12:07 PM

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yah..a lot of their outlets business not that good. Their SS2 already closed and I foresee their uptown outlet closing soon. Their outlet at eCurve also not doing well.

I guess it's branding issue. They need to create better branding awareness.
TSabubin
post Mar 30 2011, 05:48 PM

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QUOTE(Putraskyline @ Mar 30 2011, 12:23 PM)
I don't think the brand itself has a problem but usually their outlet location not as attractive as their competitor. For me, I like both but TCB have little advantage for their loyalty card.
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Tell me if this is location related. The branch located in eCurve. It is a corner lot near the main entrance. Very good location I would say. But business still not that good.

Maybe part of the problem is their counter? It is so high with things (like their cashier machine) and it is disturbing the necessary eye contact during transaction. It is blocking client and cashier from "connecting".

I stopped using loyalty card since they have 20% discount on citibank cards. With loyalty card, you get around 15% discount overall.


Added on March 30, 2011, 5:52 pm
QUOTE(deodorant @ Mar 30 2011, 02:52 PM)
... really? hmm.gif

I got a free coffeebean card from citibank last time. can't remember, think it was rm100 or rm200 value hehe. but use finish already. personally I prefer starbucks, maybe because I am slave to branding, but I find their outlets and design/renovation more 'cozy' than coffee bean.
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well..that's what they say anyway "We're the leader in coffee and tea drinks and the inventors of the World Famous Original Ice Blended." Taken from their website.

However, I do remember they are the first to introduce ice blended coffee in Malaysia. Before that Starbuck is nowhere to be seen. SB comes few years after CBTL.

This post has been edited by abubin: Mar 30 2011, 05:52 PM
TSabubin
post Mar 31 2011, 03:22 PM

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yeah..service seems not much difference to me. But like I said maybe it's due to the barrier they have in CBTL counter that's blocking proper contact. That might give you the impressions of bad service.
TSabubin
post Apr 4 2011, 06:09 PM

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I was at their Lowyat branch last Saturday and 2 problems.

First, is their order taking is very slow. Only 1 customer, takes so long to take their order. If they have queues like Starbucks, I think customers complain already.

Second, their ice blended mocha taste different. It have not enough coffee kick and another strange aroma to it. The only way I can describe the aroma is like they added a very subtle flowery taste to it. I don't like it. Not sure if I should complain to HQ.
TSabubin
post Aug 2 2011, 02:30 PM

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just like I expected, their branch in Damansara Uptown closed already.
TSabubin
post Aug 22 2011, 03:38 PM

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yes, the 20% discount also apply to merchandise except for special discounted items.

If I remember correctly, it also apply to CBTL coffee machines and capsules. Asked quite long ago.
TSabubin
post Aug 25 2011, 05:47 PM

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QUOTE(munkeyflo @ Aug 22 2011, 08:06 PM)
I visit Coffee bean more often than their competitors because of my Citibank card. Lol.
But personally I prefer Starbucks. smile.gif
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Really? What do you like about starbucks? Honestly, the coffees and food in starbucks cannot win CBTL. Only thing good about starbucks is the customer service and branding.
TSabubin
post Sep 6 2011, 12:49 PM

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QUOTE(crez @ Sep 1 2011, 11:27 PM)
Now Buy 1 Free 1 on CBTL no more liau....sad sad.....
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u sure no more? Did you ask them? Cause the 20% discount with citibank cards still have. According to the cashier, currently promotion extended.
TSabubin
post Oct 10 2011, 11:56 AM

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You can go to their official website and order from there. If not mistaken, you can specify which store you want to collect your machine and they will send it there.

http://www.cbtl.com.my/
TSabubin
post Nov 2 2011, 03:02 PM

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if only they have a machine for making ice blended mocha...that is plus ingredient and all to make authentic tasting CBTL ice blended mocha.

This post has been edited by abubin: Nov 2 2011, 03:03 PM
TSabubin
post Nov 3 2011, 04:25 PM

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There are a few reason why starbucks is more popular. One of them is because starbucks have a lot more branches. They can open branches like crazy because it is a franchise business. Those who are interested to open starbucks can apply to be franchisee. If the shop close down, berjaya doesn't lose much. Compared to CBTL, they don't franchise out their business. Hence, they need to carefully consider when opening each branch.

The other reason is because starbucks is very big in the US. It has a successful model of management which they duplicate to here. Therefore all the outlets are run quite efficiently like McDonald's. So management is also one part that CBTL fail quite badly.

The other day, I was queuing to buy my usual coffee. There are only 1 register open (as usual) and it took me 20 minutes to get my drinks. The cashier is new. There are only 1 person in front of me.
TSabubin
post Jul 24 2012, 06:06 PM

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what machine are you talking about? CBTL coffee machine or just other normal coffee machine?

 

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