yah..a lot of their outlets business not that good. Their SS2 already closed and I foresee their uptown outlet closing soon. Their outlet at eCurve also not doing well.

I guess it's branding issue. They need to create better branding awareness.

Tell me if this is location related. The branch located in eCurve. It is a corner lot near the main entrance. Very good location I would say. But business still not that good.

Maybe part of the problem is their counter? It is so high with things (like their cashier machine) and it is disturbing the necessary eye contact during transaction. It is blocking client and cashier from "connecting".

I stopped using loyalty card since they have 20% discount on citibank cards. With loyalty card, you get around 15% discount overall.

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Added on March 30, 2011, 5:52 pm

well..that's what they say anyway "We're the leader in coffee and tea drinks and the inventors of the World Famous Original Ice Blended." Taken from their website.

However, I do remember they are the first to introduce ice blended coffee in Malaysia. Before that Starbuck is nowhere to be seen. SB comes few years after CBTL.