lol, marketing gimmick man....
but i do believe that their price are ok...
if you see at their 5 pounder ON and compare to other online seller their price are quite competitive.

on top of that i got a peace of mind, since the fake protein are a lot now days in the market

take look at this man>>>http://forum.lowyat.net/topic/1992593/all

even baby milks have fake one fyi....lol

http://www.bodybuildingnewsarticles.com/fd...ake-supplements

better spend a bit more rather than get a fake 1...save rm40-rm50 but lose in the end by getting a fake product.

few of my friend did get a fake protein last time.... the reason they buy it is becoz they want to save few $$ only.... hope that you get yours from reputable source.... cheers....