QUOTE(sonyman @ Aug 22 2010, 10:08 PM)
MPV is the most popular vehicle segment in Malaysia. VW is not stupid.Polo = City/Vios level although probably closer to Jazz/Yaris
Jetta = Civic/Altis level
Passat = Accord/Camry level
Makes sense for them to go for Jetta and Passat first. The Jetta is not the prettiest or most popular car around but the Polo is a hatchback compared to City/Vios which are sedans so again in the eyes of Malaysian buyers it'll always be lower class and undesirable. Only the Jetta and Passat CKD gives VW a fighting chance of getting some sort of marketshare in Malaysia against Toyota and Honda.
At one point in the US VW used to appeal to the hearts of the buyers by marketing themselves as German quality at Japanese car prices. I wonder if they'll do the same here.
This post has been edited by tishaban: Aug 23 2010, 07:35 AM
Aug 23 2010, 07:33 AM

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