Ahahaha omg you listed the exact same three cars that I'm considering.
At first the Pug was at the top of my list, because it's got Turbo, some excellent features, and let's face it, that styling begs to be raced furiously. French flair at it's finest. However, among the three, this was the one that got the worst reviews for reliability, and if you look at Lowyat's own Pug forum, you'll see several issues being highlighted. Never driven it before, but my friend has, and he mentioned that yes, the car has power, but you can't really feel it. The driving experience is very detached from the road, which I have to say is unusual for a hatch. Also, this is not the first time I've seen people mention that the turbo power cannot make up for the weight of the car, resulting in a rather lumbering heavy ride. As a final tip-off, among the three brands listed here, Peugeot has the lowest reliability value. Yes, even lower than Kia.
Then there's the Kia Forte. This baby truly is a stunner. Even if you look at it from the outside you feel that it should cost more. Going inside, you find a ton of features, and it's even more impressive. If it wasn't for Kia's horrible reputation in Malaysia, I bet you we'd be swarmed with them now. As it is, I see a Forte almost every day now. The Forte certainly has had much more launch success compared to a lot of other launches in the recent times. You only need to see Lowyat's own Fortezens to see

.
Personally I can't find anything wrong with this car. Of course, it's not going to beat a Lambo at the traffic light, but for this price tag, it's a fantastic car. The only reason why I'm looking elsewhere is that I prefer hatchbacks. (And also coz I'm secretly hoping they'll bring the Koup to Malaysia. That ass is SEXY.)
And finally, the Ford Fiesta. I haven't found a review of this car that's anything less than stellar. Everyone overseas is going gaga over this car. From it's handling to it's power to it's looks to it's features, the car wins all over. Frankly, I'm very suspicious that SDAC can keep the Fiesta's price at RM85k. I keep waiting for them to suddenly say "Eh, we said 85k was only estimated. Actual price is RM103k.". I'm very much waiting to take this baby for a test drive. Let's face it: 6-speed clutch on a small hatch like that has us drooling. It's like a SuperMyvi that actually looks good.
Of course, all three brands have had history of poor reliability, and all three brands have gone through some major improvements in the past few years, and all three brands are getting excellent reviews. I'd highly recommend you to test the Fiesta out (I think they're having some sort of display in Midvalley until this Sunday, so you go sit inside the car to get a feel of it first?) first, but until then, my choice is the Forte. The 308 wins for style, but if style was all we were bothered about, we wouldn't even be discussing price.