Decent. Black levels are mediocre...Colour reproduction not that great. S shaped gamma. No proper backlight control, doubles up as a contrast. There are better LED backlit sets out there. The Koreans are the ones to beat in terms of LCD (&LED backlit LCDs) for the price vs performance criteria. Of course the other Japanese brands are pretty decent as well. But bang for a buck, the Koreans are the ones to beat.