QUOTE(cybermaster98 @ Sep 7 2011, 08:15 PM)
Where u getting your facts from? In June 2011, 2519 units of Vios were sold. In July, 3015 units were sold. Total units sold from Jan-July 2011 is
16,816 units. Where is the drop?
Many ppl said the Vios sales would drop drastically when the Forte was launched. So far for the first 7 months of this year, Forte only sold
3,470 units. Can't even beat the 'ugly' Toyota Altis. This proves that Forte did not pose a challenge for the Vios (possibly due to the fact that its different segment).
The Honda City sales are poor. Only 499 and 544 for the same months with total sales for the period at 7,802.
So based on this, you really think the Elantra will affect Vios sales?
Oh, I got my facts. Paultan.org, AW, MTM. Published figures. Learn to read between the lines. You would, if you were a marketing guy but clearly you're not. Someone looking to buy an Altis will most probably not consider a Forte as it is "beneath him/her". He/she will compare this against the likes of the Civic, Sylphy and possibly 308T (roughly same price segment). In bolehsia, ppl don't care what segment a car belongs to, as long as they can afford it.
Let's look at some hard facts:
Based on similar selling prices, the market has these choices and more:
P1 Persona : RM79-92k YTD:28,248 units
Toyota Vios : RM71-91k YTD:16,816 units
Honda City : RM82-87k YTD: 7,802 units
Naza Forte : RM81-98k YTD: 3,430 units
Nissan Latio : RM84-99k YTD: 473 units
Nissan Sentra : RM85-93k YTD: 734 units
Mazda 2 : RM75-80k YTD: 1,047 units
Ford Fiesta : RM70-83k YTD: 2,384 units
Pug 207 : RM73-77k YTD: 975 units
Suzy Swift : RM76-82k YTD: 2,953 units
IOW, how many more units of Vios do you think would have sold, if not for the launch of Inspira, Forte, M2 and Fiesta? Yes, it's too general to pinpoint, but suffice to say that had the newcomers not come in during the last two years the Jap brands would have sold even more cars. You can't look at month on month and claim status quo when the total number of new registrations has gone up. Opportunity cost. Get it now? It used to be just Vios and City trading blows at this price level, but within a few short years so many more choices have come to join the fun.
The fact that in such a short period of time, a Korean make is in the top 25 list here:
http://www.motortrader.com.my/Cars/NewsHea...8Models%29.aspx....goes to show the quantum leap of Korean cars jumping from bargain basement to being able to gnaw at the heels of the mighty Japs. You seriously think the new Elantra won't sway some customers away from the dugong, say a few thousand? Discounting the Inspira and City, a total of 11,996 unit sales went collectively to Naza, Nissan, Mazda, Ford, Pug and Suzy. Add the Elantra, and even more will be taken away from Toyota/Honda. Now that's a fact.
Added on September 8, 2011, 3:31 amQUOTE(cybermaster98 @ Sep 7 2011, 08:28 PM)
Yes you could be right but a 6% drop is hardly considered an 'effect'.

Why don't you count this way:
200 lost opportunities x RM80,000 (average price for a Vios)
This translates to RM16m loss in sales per month. And judging from the sales of Forte, the Elantra should be able to match or exceed it. If that is the case, then we're looking at 500 x RM80,000 = RM40m additional lost revenue. Ok, to be fair, once you remove the excise duty element the figure is lower, but it's still substantial to a car manufacturer.
Better don't apply for a job as CEO of Toyota Malaysia
This post has been edited by gregy: Sep 8 2011, 03:33 AM