why not consider the cheaper alternative, 42pfl9664? yeah, you might be pissed off with the ccfl, but that's about it, the whole specs sheet is the same except that it runs on ccfl. it's rsp is 2k cheaper. you have got to view the unit for urself cuz the pq is great. i've been looking around for a hdtv for quite some time, and evaluated some of the true and not-so-true 200hz motion-enhancer and i must say philips is doing very good with this 9000 series. the crappiest must be the lg. sony and samsung is pretty close but the artifacts are however slightly more obvious. i suppose this might have something to do with the response time which is 1ms, which the closest i know is lg (2ms); as for sony & samsung, not quite sure what's their response time is for their premium 200hz tvs

the cheaper alternative for the 5000 series would be xxpfl5405. i saw philips website (msia) have em, but they took it down shortly... but you can view it in uk website. anybody knows if the dealers here carry em?