QUOTE(Arlington @ Mar 28 2010, 10:15 AM)
We've seen this strategy before with MiTV and it worked out quite well for Astro.
The problem with MiTV, as I said before, was that they did not research the market. Iirc I asked at a roadshow when they launched and immediately noticed two flaws:
1. Limited coverage- Major towns in the West Coast only
2. Overpriced - Decoder not rented, must buy for RM500++, then must pay RM100++ monthly for the small handful of channels, iirc no package system, you need to get all channels.
At that time, Astro already giving away free decoders and dividing channels into packages, giving people an impression of lower price. Plus, Astro has full coverage.
And yes, their "exclusive rights" thing is also to blame.
QUOTE(Arlington @ Mar 28 2010, 10:15 AM)
I don't think Astro kicked BBCe out. I suspect BBCe let their contract expire with Astro on purpose so that they could sell their full package of channels to TM.
Probably not the case, since BBC would be happy if more than one provider carry their channel (see HK, no less than two PayTV providers with full range of BBC channels. And in India, I recall reading that all PayTV providers carry full range BBC channels also, and they have no less than one dozen of them). I think the problem here is like you said, Astro tried to demand exclusive rights, and the BBC refused. So since BBC refused to sign Astro's MOU, things fell apart.
Astro should have just ate their words and sign up with BBC without exclusivity.
This post has been edited by RAMChYLD: Mar 28 2010, 10:34 AM