If it's full HD, then it HAS to be 1920 x 1080 or else it wont qualify for the "FULL HD" title.

Yes, this model is a Full HD model. Supposedly a replacement for the V550 series. Features includes Bravia Engine 3 and Intelligent Picture PLUS

No news about the pricing and launch date yet.

For RM2k+, Full HD 40 inch is definitely worth it. The previous V550 40" used to costs twice the price.

Sony new lineup is now using new naming scheme. No mre S, T, V and W. Dunno about Z and X.
Yes, this is an upcoming model.

However, I dont think the BX400 we get locally comes only with two HDMI ports. One thing for sure, the BX400 in that Sony site isn't the same BX400 we will get eventually at Malaysia since our BX400 comes with Bravia Engine 3, not BE2.

Even the entry level model currently on promotion, the 32EX300 is using BE3.

This post has been edited by V12Kompressor: Jan 19 2010, 11:50 PM

This BX400 is the replacement for 40S550

The replacement for 40V550 is EX400 (available in 40', 46' and 32')

So far, the only noticeable difference between EX4 and BX4 is the number of HDMI ports. BX4 has 2 and EX4 has 4. I'll try to grab more details later.

dropped by Times Square today and noticed something

Image quite large.

sorry for my sucky 3 year old PDA camera. >.<

IIRC, they market BX as "Enjoyment"

Only 40" BX is Full HD. 32 and 22 is HD ready.

I don't know how to differentiate. I walk in go see see, all I see is oni clearance models. Ask one of the staff about it and all I got for reply is "blink blink" >.<

This post has been edited by V12Kompressor: Jan 22 2010, 12:48 AM

simple and yet elegant design

The true model that clearly shows out the design is the NX series. It looks almost like watching TV on a piece of glass.

MKV, AVI cannot.
For videos, only mpeg1 is supported

50Hz

response time: do not know.
refresh rate: 50Hz

If you're hoping for fast and smooth movement, then you'll be dissapointed. Generally, computer monitors has better response time and refresh rate than TVs.

During BE2 days, there are basically two types of Bravia Engine, one is the Bravi Engine 2 and another is Bravia Engine 2 Pro. The advantage of BE2 Pro is that it comes with HD upscale capability which automatically upscales DVD video into near Full HD quality. This is the reason why a mere 40 inch X450 costs RM 13,000 back then. This "Pro" edition doesn't make a debut yet in any of the BE3 line up so far.

Not much manufacturers has 37" now due to the cost to produce it is about the same as producing a 40" unit.

highest is FX

BX > EX > NX > FX

Motionflow is only useful for certain movies / channels.

Anyway, BRAVIA update:

BX > EX > NX > HX > FX