malware and virus normally will effected to memory and files or download more virus into your hardware through internet. only certain virus is programmed to destroy the bios and hardware. therefore, depends which type the of virus is infected in your usb pendrive.

Newer TV has OS. But does TV OS recognize autorun.inf?

dont know what it affect for TV and media players

But if viruses infected to memory cards placed on phones

will cause following one of the following symptons

1) battery hot and consume powers
2) auto send SMS, calling
3) memory cant detect
4) auto "off on" of phone
5) some functions cant be used

only today one customer sent in a phone complain that sometimes his phone black out, and at times only half LCD display only

after removing the virus then the phone is okay

mem card diagnose extract below

***************************************************************

Avira AntiVir Personal
Report file date: Tuesday, January 05, 2010  12:09

Begin scan in 'H:\' <PHONE CARD>
H:\other\ngcro2k3.sis
    [DETECTION] Contains the SYMBOS/Commwarrior.K Symbian OS virus

Beginning disinfection:
H:\other\ngcro2k3.sis
 
      0 Warnings
      1 Notes