QUOTE(boringz @ Mar 22 2010, 11:21 PM)
Scenario 1:
Already existing Computer shop A competing with already existing Computer shop B in same area. Like maybe in low yat.
How should computer shop A deal with this type of competition?
Scenario 2:
Local Coffee shop compete with Starbucks in Times Square.
How should the local coffee shop deal with this type of competition?
Scenario 3:
Brand New massage parlor shop opening beside your shop and you are providing similar services too.
How should your shop deal with this type of competition?
Scenario 4:
Company A upsetting the market by giving ridiculously low prices. Company B suffering badly because everyone jumping ship to company A.
How should company B deal with this type of competition?
Scenario 5:
brand-wise competition: DHL famed for logistics vs smaller logistics companies. Though DHL is famed especially for parcel deliveries, indirectly they also affect other carriers like shipping companies, trucking companies due to the extensive marketing done by DHL that cannot be done by smaller companies.
How should smaller companies deal with this type of competition?
Scenario 1.
Since most of the part price is fluctuate over the time therefore to compete with other is only service. Let me explain.
When i went to car workshop. The foreman tell me actually every driver must know basic knowledge how to take care your car like wash water pump, cooler. aware what is the problem of your car. So he teach me basic little by little everytime i went to his workshop. But i asked, u teach me all of the car service skill. u don't afraid of creting more competitor ? He say, those skill is nothing because main earning is from engine where it is impossible to teach u in theory.
So i guess he answer scenario 1 where by providing info to new blood by computer knowledge may keep customer in long run.
Scenario 2.
Local coffee shop vs Starbuck. Local shop ( not old town) their customer mostly is retirement uncle and starbuck is working class. So both wont match ( research from starbuck)
Local coffee shop ( old town) vs Starbuck. Both are youngster market but income level is different and local coffee shop can have lot variety of food where starbuck only provide cake. So this is the matter of taste n preference. Just like eat noodle or rice.
Scenario 3.
I did ask this question to a marketing person.
He reply : Everyday your cost is fixed. What is variable is where number of customer that coming in is different. Due product is not a must for everyone but relaxing. So, wat u can do is have more
promotion to attract customer and
enchant your worker massage skill to create satisfaction then only the customer will flow to your shop.
But big competitor have spa etc etc ? I asked.
He reply. Service industry is not talking about money is the leader of the market. That is y creativity own the market share nowadays.
I reply:" @_@ ???"
Scenario 4
Money is the main factor where ppl shifting from company A to B but employee are easier to satisfy where employment benefit preferred.
I asked restaurant owner. How much u give them a month ?
Owner : xx amount. I asked. So less is tis enough for them ?
Owner : ppl u cant give them more. Ppl always not satisfy wit wat they have. U give them more ? they expect u to raise somemore.
Me: how do u secure them to stay with u ?
Owner: Shampoo, working shoe, tooth brush. Whatever but not money. Because they will never know the company treating them good once money gone or store in the bank. But ppl will tend to remember gift from ppl whenever they see.
Scenario 5
Never come across with the delivery company. .
This post has been edited by junkeat: Mar 23 2010, 09:34 AM