QUOTE(acevent @ Jul 24 2011, 09:55 PM)
friend, i m doing juice beverage business. main target is for takeaway. i just start the business in early of this month (july 2011). My excuse is i m still new in this area. i m in bandar puteri puchong. location wise should be ok. office staff alot. i own only half lot of the shop. i aldy hang up banner, giving away flyers but still not up to my requiment (even for sustain). I dont know wat was hapen. For me, my product (healthy theraphy juice) and price is reasonable. I sell also food, like italian parnini (wholemeal bread with chicken ham, tuna, cheese and vege, add on some mayonise) and also fruit salad and rojak. Should i do set lunch? or should i come out with new food other then bread. give customers more choice? customer always will just cross by my shop. some will see from outside, dont know wat i m selling... some even tell them also they still dont want to come in. i m selling my juice at RM4/cup. Should i put photo outside my shop, let the customers know what i m selling? please do let me know what should i do for next step.. thanks alot

I think your main product is targetted to a specific market which is not really office staffs kind of people. When you say office staffs like D'sara Uptown lunch crowd, they comes out for lunch usually within the hour and goes back. Pay day time,they might get something fancier and nearing end of the months they will just grab something simple and back to office. Only night crowds have the time to leisurely sit down, study the menu and wait and chat.
At one hand you are selling healthy juice and at the other you are selling fatty sandwiches.

I do know though in our culture, ladies culture, when they are on a diet , they skip lunch altogether or take some drugs to short cut the process.
Our lunch culture is something they know, something they are familiar with. So when you plan to do set lunches, plan something common and not some weird sounding food that they have to guess what it actually is. They don't have the time like dinner.
Just take a stroll around your area during lunch time. See what they eat at that time. My guess is noodles, chap fan and chicken rice. Chicken parnini is not my lunch menu, is it yours? Not to sound rude, sorry if I am harsh

Food business in KL is all about appearance. Either you are like a conventional kopitiam with dirty tables and stalls or you are a up market cafe or bistro. There's no in between and anything doubtful like half a shop, usually it will be empty.
Doing set lunches will eat into your profits more. Remember, you have only half a lot. How many persons can you seat? Set lunches are usually cheap discounted fares that entices customers and let's say it is good. For that 2 hours between 12 noon and 2.00 pm, how many customers can you serve? Cheap packages means lower profits and that means you need volume.
Better plan your next step carefully, study the area and the crowd, target your customers as I see it, healthy fruit juices has a very narrow scope of customers.
This post has been edited by etigge: Jul 25 2011, 10:13 AM