QUOTE(anakjohor @ Jan 27 2010, 10:04 PM)
Hi Everyone,
I am new here and I am glad to have join this forum as its quite difficult for me to find people with the same interest as me, which is in small business...
and I learned a lot here about small businesses...
Well, like most of us here, I am in sales line attached with MNC.. I always wanted to get into business since my college days..and I am very much determined because I actually set aside rm500 everymonth into my business set-up purpose and its been a whole year now...not much to begin with but remember what R.Kiyosaki once said, PAY yourself first before others...
I am 28 this year and I dont come from well to do family, as the eldest, I have a lot of commitments on my shoulder...so rm500 is the best I can do for myself atleast...
Actually I would like to seek advice from you all here, I am doing a very small perfume selling business online(only originals and tester) since middle of last year, business has been very slow as only friends are buying to support me...
How can I reach to bigger crowd which my target would be college students and mainly young working adults...?
this is my partner's blog...
http://jperfume.blogspot.com/pls feel free to comment and all replies are very much appreciated..thanks
Hello, I think I have an idea for you.
Looking at your current situation, I am guessing that you are always updating your blog with new perfumes and expecting people to buy from you. Then of course you would sell to your group of friends as well.
I am pretty sure that you are now currently earning more by selling to your friend. And you have the idea that your blog should be generating more sales than yourself.
I paid a visit to your website. Sorry to say this but I quit straight away, why?
1. I have no intention of buying perfumes now.
2. I don't like entering websites that only tells me what perfumes to buy their prices.
3. I don't like the design.
Sounds cruel but that is the truth.
Now I will tell you what is wrong with your website.
First, it has a blogspot.com at the back, which basically translates (to strangers like myself) you do not have a company and is not trustworthy.
Secondly, the traffic to your website is very little. With so little visitors, it is not surprising that business is not good.
Thirdly, website simplicity and neatness is extremely important for sales, and your blog does not have either of those.
Now how you can improve your sales? You should generate traffic to your website.
How do you do that? Write articles. It is a matter of give and take here. I believe no business can be set up if you do not give first.
Right now if you take a look at your website, what you're actually displaying to your visitors is "Look, tell me what you want and I will sell it to you". Would you buy if anybody tell you that exact same sentence? I wouldn't.
So what you are supposed to do now, is tell your customers why they should pick your perfumes, tell them how good that perfume is, tell them what would happen if they use that perfume, tell them your experience when using that perfume.
Bah I think I should just throw you all the ideas I have and have you figure out what to do
1. Write articles so that your articles generate sales
2. Register a real domain name and a real website (not bloggers)
3. Market your brand, don't just sell without branding.
Just my 2 cents.